Thursday 26 June 2008

Evaluation

Evaluation

The only legal constraint for creating my advert was the theme music; I had to contact the record label to apply for the right to use the song I wanted to use in my advert. I had to make sure my content was legally binding and nothing constricted with any rights of any minority groups.

With creating the script for the awards night I had to think about all age groups and the content I would use, to make sure I wasn’t prejudice to any age group or that I wouldn’t offend any one. I was running to a time limit so that was a professional constraint.

I didn’t have any financial constraints when creating my script for the awards night, the only financial constraint I would have encountered was when I created my video advert I could only use the software available and so I was limited to what end product I could have produced.

When working on the script in my group I had the leadership quality to make sure that the script wouldn’t over run and the content was in keeping with the brief I had been given. I had to use my mathematic skills to work out the timing for literally each paragraph in the script and after doing so I was able to give the live team guidelines for their videos and montages etc. There were many times that I had to change bits of the script so I used my leadership skills to execute the fact that I had to change the script.

I held small meetings based with the people involved with creating the script including the script makers and the hosts for the night.

I used my good people communication skills to carry out these meetings and follow on with a successful script. I took the initiative and saw upcoming problems for examples word counts for each presenter and produced the script equally to satisfy the hosts. Also plan wise I sorted out the timing of the script and awards night.

I had a timescale to work to with creating the advert it was set out in teacher times over a course of lessons and further work at home out side of college times I more or less stuck to this timescale and created the advert.

Also we had a timescale and deadline for the awards evening in creating the script, I produced the script well before the deadlines.
I wouldn’t exactly do anything different maybe the fact that I would want clear ideas set out alongside a timescale.

I have had good feedback for creating the script and myself I know that the script worked well because apart from the human errors on the night the script was used well.

I do think that is was of a high enough standard to be produced in a professional workplace and I am confident that I could produce a high standard script again on demand, working towards a deadline. I might invest some time in learning more about script writing and the rules, do’s and don’ts of it all so I can complete better and longer scripts quicker and with ease.

I have not had any feedback from my advert yet but I will ask people, maybe interview people that have seen my advert and see what they think.

Tuesday 22 April 2008


Right then campers, here we are for the first blog. o0o0o blogspot! Im answering the points that the helpfull chris beer has put up for us to do! Now!

Enjoy

O and Saul You Owe me a fiver!

The main Award Ceremonies are such as the Baftas, the Oscars, NME Music awards and the Brits. These award ceremonies dont need much advertising nowadays because they are so well known. They appear on Tv and behind the scenes the awards are organised and put together very well with all the glitz and glam expected. With huge stars attending and lots and lots of partys. Lets hope our evening will turn out to be something like that :PBut it doesnt need to be the stereotypical events like for music of films. There are events like beer festivals, which are held normally county wise with hundreads of people joining in, you have village festivals, street party festivals like Mardis Gras and the Notting Hill Festival. There are also conventions for magazines and hobbies, car conventions and boats.



These types of events cover a very wide range of audiences of all ages, there are the events and festivals that are aimed for everyone and there are the events that are specifically aimed at a target audience, for example the GlobalGathering festival a couple of years back was purely aimed at the raver. Or G.A.Y pride would be looked at as aimed at the other people.

For the Brits 2008, the logo had their sponsorship on it as well as its main logo. If we were to have a big name sponsor, or locally known sponsor to appear on our logo we would have local or national recognition and people would know that we had realiable and well known backing.

The kind of details given on advertising for events can vary, from well known events like the OSCARS, or the BAFTAS, little advertising is needed due to the notorioty. Things like adverts in cinema and page spreads in magazines is probably all that is noted. Also for new films or films in that year coming out and being advertised it will say if that particular film is up for an award etc.

Most of these events run for the day, or for the night, then there are a few like the Cannes Film Festival that can last over a weekend or up to a week.